If you have a limited advertising budget, email campaigns can be the best way to sell your product or service. Emails are a wonderful way to get the word out about your business. However, there’s one age-old problem with email marketing. Unlike social media marketing, billboards, newspaper advertisements, or search engine ads, email marketing requires…
If you’re experiencing a lack of energy, reduced professional efficacy, and increased mental distance from or cynicism toward your job, you’re not alone; and you may be suffering from burnout. The World Health Organization has classified burnout as an occupational phenomenon since at least 2019. However, experts suggest that current conditions have precipitated a new…
When most people design websites and apps, the target audience they have in mind is tech-savvy young or middle-aged people; many fail to consider interface design for seniors. This oversight costs customers. Designing with older adults in mind is just one more way to keep your website inclusive and accessible. Why Design for Seniors? If…
Of all the changes that have recently been made to our daily routines, a massive work from home movement has perhaps been most significant. With more than double the typical number of Americans regularly working from home, many are exploring new and unexpected ways to work and collaborate. What’s more, NPR suggests that these changes…
Amidst employment uncertainty and a new and massive wave of working from home, you might be thinking about a career change. If your employers aren’t treating you right, if you’ve been let go, or if you’re looking for a side hustle, now might be the perfect time to explore other career options. This is probably…
In recent years, discussions about the need for increased digital accessibility have certainly increased. But providing accessibility measures on your website is usually trotted out as a way to avoid lawsuits or as a way to accommodate a small number of people in need. Digital accessibility isn’t charity, and it’s much more than a way…
The phrase “brand consistency” gets thrown around so much these days that it’s at risk of becoming nothing more than a buzzword – and things get muddled when it comes to brand consistency on your website. However, understanding (and implementing) appropriate branding can be the key to success for your business. Now that the vast…
Whether you are looking for a career change or simply trying to fill a skills gap, now might seem like the perfect time to take online web development courses. With jobs in web development predicted to grow 13% by 2028, it’s an excellent option for securing your financial future. However, times are uncertain and money…
With everything going on in the world right now, it’s a great time to pursue further education via an online tech course. Whether you just have some free time to pick up a new skill or want to make a permanent transition to technology as a career, online courses are a great option. Below, we…
If you’re thinking about how to use free downloads to grow your email list, this is your how-to guide. When you try to market your business in 2020, email marketing is probably one of the first things that comes to mind. This method is great, but it has one eternal problem. It requires you to…
If you are a freelance web developer or the owner of a small agency, you have probably wondered about the advantages of website builders compared to from-scratch development. While coding websites from the ground up by hand is an important skill to have in your toolbelt, builders have many advantages. Here are 4 of our…
Often, people put off website refresh projects because they can be time-consuming and expensive. But would you let your office furniture age until stuffing is spilling from the seams? Would you leave the same merchandise on your store shelves for years to get dusty? Of course not! Then why would you let your website, which…
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