As a business owner, you might not be aware of a looming legal risk that could impact your website: the California Invasion of Privacy Act (CIPA). Originally designed to regulate phone call tracking, this 30-year-old privacy law is now being used against website owners, including those outside of California. The potential financial impact is significant,…
As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…
Valentine’s Day is the perfect time to reflect on matters of the heart – and this includes your website! Creating a website that captures hearts requires careful attention to detail, thoughtful gestures, and genuine connections. In this post, we’ll dive deep with five heartfelt tips for making visitors fall head over heels for your website…
WordPress Website maintenance is key to a successful website for many reasons: Security: Websites are vulnerable to hacking, malware, and other security breaches. Regular website maintenance can ensure that the website is protected from such threats. Functionality: Over time, a website’s code and plugins can become outdated and may cause problems with the website’s functionality….
Happy holidays! With the new year beginning, it’s important to be aware of new privacy laws going into effect in 2023 that could impact your business. Legislatures have been busy this year, and there are 6 laws that could require you to make changes to your privacy policies and website terms in the new year….
Just like your website, word-of-mouth, and marketing efforts, social media is one more important way that potential customers can learn about you. As a marketing tool, social media has so many advantages. To list just a few, it is free (unless you decide to promote your posts or page), it has global reach, and it…
With March beginning and warmer weather arriving, many of us are feeling the spring cleaning itch! What you may not realize is that your fervor for organizing your cabinets and closets and cleaning up the yard should extend to your website, too! All websites need a periodic cleanup and a check-in to make sure everything…
What is an LMS and What is it Used for? LMS is an acronym for Learning Management System. The term refers to software that enables the online delivery of complex courses and trainings. An LMS is the system you need to create and deliver educational content that engages virtual learners and helps them retain material…
With the new year starting, everyone is eager to make progress and achieve goals. As a business owner, perhaps you have goals associated with revenue numbers, new customers, or even your website specifically. Regardless of which of these goals you are trying to achieve, you will need precise, measurable metrics to measure your success. As…
Last year, the vast majority of businesses took a hit due to COVID-19. Finances were tight, regulations were constantly changing, and staff and customers were hard to find and even harder to keep. Luckily, forecasts for this year are much, much brighter. Holiday sales in the US are expected to be higher in 2021 than…
When it comes to digital marketing techniques, we’ve seen massive growth and diversification of platforms in recent years. While email marketing has long been popular, more recent competitors include Instagram, Pinterest, and other social media giants. Newer still to the major digital landscaping marketplace is text message marketing. SMS marketing taps into smartphone culture –…
In business books and educational resources, you have probably heard about the need to find and target your ideal customer. In this post, we explore in-depth what an ideal customer is and how you can identify and market to yours, regardless of the size or stage of your business. What is an Ideal Customer? There…
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