In the fast-paced world of technology, innovation thrives on diversity. Yet, the representation of women in tech has historically been far from equal. As we navigate the digital age, it’s crucial to recognize the importance of women’s participation in this field, not just for the sake of equity and inclusion, but for the advancement of…
Valentine’s Day is the perfect time to reflect on matters of the heart – and this includes your website! Creating a website that captures hearts requires careful attention to detail, thoughtful gestures, and genuine connections. In this post, we’ll dive deep with five heartfelt tips for making visitors fall head over heels for your website…
2023 has been a year full of challenges and successes. With the end of the year nearly upon us, we’re looking back on how 2023 shaped us and looking forward to what 2024 will hold. A Message from our CEO, Tom Legens As we reflect on 2023 at WebArc, it’s been a remarkable year of…
As 2023 draws to a close, we have been thinking about change, growth, and goals. As we examined the ways we hoped to expand and reach new heights in the year to come, we realized it was time for a big change to our brand. We are excited to share a pivotal moment in our…
In the fast-paced, constantly changing world of digital marketing, staying ahead of the curve is crucial for success. As we near the end of 2023, is your website ready to achieve success in 2024? To ensure your online presence is performing at its best, it’s essential to invest in a holistic approach that covers multiple…
When Google introduced its Universal Analytics system in 2012, it was meant to set a standard for collecting and organizing websites’ user and traffic data. It did so very successfully – today, it is by far the most popular analytics tool on the market, due in no small part to the fact that it is…
Happy holidays! With the new year beginning, it’s important to be aware of new privacy laws going into effect in 2023 that could impact your business. Legislatures have been busy this year, and there are 6 laws that could require you to make changes to your privacy policies and website terms in the new year….
Google Analytics is one of the best possible tools for monitoring the online performance and success of your business. It grants you access to monumental amounts of data, all collected in one easy-to-use dashboard. It’s even free! However, while out-of-the-box metrics like total pageviews, devices, and demographics can tell you a lot about how your…
Many business owners ask themselves if a WordPress care plan is really worth it. After all, paying monthly or yearly fees can be a major part of your business’ annual costs. If you’re going to repeatedly pay for something, it better be worth it! Is a WordPress Care Plan Worth It? With our own small…
In light of recent increases in litigation and a sense of public confusion regarding web accessibility requirements, the Department of Justice (DOJ) has issued new, more detailed guidance on what is required under the Americans with Disabilities Act (ADA). New Web Accessibility Guidance Issued After Long Silence Many business owners and public institutions have expressed…
If you are wondering how to get started with your online store, you have probably come across discussions of what platform is most suitable. While there are many options for success in the ecommerce sphere, the two most prominent choices are Shopify and WordPress. As with any comparison, there are pros and cons to both…
Just like your website, word-of-mouth, and marketing efforts, social media is one more important way that potential customers can learn about you. As a marketing tool, social media has so many advantages. To list just a few, it is free (unless you decide to promote your posts or page), it has global reach, and it…
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