Business owner concerned about CIPA compliance on their website.
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Ensure Your Website’s CIPA Compliance: Avoid Costly Lawsuits

As a business owner, you might not be aware of a looming legal risk that could impact your website: the California Invasion of Privacy Act (CIPA). Originally designed to regulate phone call tracking, this 30-year-old privacy law is now being used against website owners, including those outside of California. The potential financial impact is significant,…

WordPress needs a Friend
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WordPress Website Maintenance: Do I really need it for a successful website?

WordPress Website maintenance is key to a successful website for many reasons: Security: Websites are vulnerable to hacking, malware, and other security breaches. Regular website maintenance can ensure that the website is protected from such threats. Functionality: Over time, a website’s code and plugins can become outdated and may cause problems with the website’s functionality….

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Why You Need a WordPress Website Audit

For most business owners, the word “audit” has a less-than-positive connotation. It’s easy to associate mental alarm bells with audits – thoughts of paperwork, legal troubles, and a long slog through a difficult process might overtake you. So your first reaction to learning about website audits might be to groan and shy away. However, WordPress…

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Spooky Website Mistakes That Scare Customers Away

With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…

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How Use Cases Can Improve Your Website

You’re well aware that your site needs to be beautifully designed with attractive, professional content and intuitive navigation. To best serve your users, these characteristics are essential. However, beyond getting a helping hand from web or UX designers and your marketing team, you might not be entirely sure how to achieve great, simple user experience….

Image of beach towel, Kindle, and sunhat with text "Summer Blog Post Ideas"
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Summer Blog Post Ideas for Your Small Business

In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…

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WordPress vs. Squarespace: Which is Better?

If you’ve been looking into website options for your business, odds are you have considered both WordPress and Squarespace. They are certainly two of the most popular options for websites, especially for small and growing businesses. WordPress alone powers over one third of websites globally. Furthermore, among websites that are built via a Content Management…

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