For local businesses like cafés and restaurants, leveraging social media is one of the most effective ways to showcase your menu and attract more customers. Not only does social media increase your online presence, but it also helps drive local business website traffic and boosts visibility through local SEO efforts. Here are some tips on…
As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…
In the fast-paced, constantly changing world of digital marketing, staying ahead of the curve is crucial for success. As we near the end of 2023, is your website ready to achieve success in 2024? To ensure your online presence is performing at its best, it’s essential to invest in a holistic approach that covers multiple…
When Google introduced its Universal Analytics system in 2012, it was meant to set a standard for collecting and organizing websites’ user and traffic data. It did so very successfully – today, it is by far the most popular analytics tool on the market, due in no small part to the fact that it is…
Google Analytics is one of the best possible tools for monitoring the online performance and success of your business. It grants you access to monumental amounts of data, all collected in one easy-to-use dashboard. It’s even free! However, while out-of-the-box metrics like total pageviews, devices, and demographics can tell you a lot about how your…
Just like your website, word-of-mouth, and marketing efforts, social media is one more important way that potential customers can learn about you. As a marketing tool, social media has so many advantages. To list just a few, it is free (unless you decide to promote your posts or page), it has global reach, and it…
While the dreary days of January might seem to be dragging on, we’re almost through with the month. Before we know it, the world will be bright and green once more and the first of the spring flowers will be sprouting. There’s no better time than the present to plant the seeds for your spring…
With the new year starting, everyone is eager to make progress and achieve goals. As a business owner, perhaps you have goals associated with revenue numbers, new customers, or even your website specifically. Regardless of which of these goals you are trying to achieve, you will need precise, measurable metrics to measure your success. As…
Last year, the vast majority of businesses took a hit due to COVID-19. Finances were tight, regulations were constantly changing, and staff and customers were hard to find and even harder to keep. Luckily, forecasts for this year are much, much brighter. Holiday sales in the US are expected to be higher in 2021 than…
Whether you’re a new content creator or a seasoned pro, choosing the perfect image to pair with your content can be a challenge. Once you’ve gone to the trouble of writing great website copy or an informative whitepaper, the last thing you want is for it to be ignored and fail to capture users’ attention. …
With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…
With the end of summer fast approaching, or even already in the rearview mirror in some locations, it’s time for businesses to start thinking about their fall content strategy. Regardless of how consistent you’ve been with content in the past, fall is a fantastic time to up your game. Many people think of September and…
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