If you are wondering how to get started with your online store, you have probably come across discussions of what platform is most suitable. While there are many options for success in the ecommerce sphere, the two most prominent choices are Shopify and WordPress. As with any comparison, there are pros and cons to both…
You’re well aware that your site needs to be beautifully designed with attractive, professional content and intuitive navigation. To best serve your users, these characteristics are essential. However, beyond getting a helping hand from web or UX designers and your marketing team, you might not be entirely sure how to achieve great, simple user experience….
After a truly unpredictable year with people largely stuck inside, it’s fair to say that e-commerce has begun to evolve even faster than it has in the past. Ever since it originated, e-commerce has been a rapidly changing and growing marketplace. In the past couple of years, it’s advanced faster than ever. If you’re an…
When you start to build your business, one of the first things you think about is your logo. Because they are such an integral part of how your company is perceived and advertised, logos usually come shortly after choosing the company name, and sometimes even before. When your business is just starting out, though, you…
Maybe you’ve heard that you should buy multiple domains for your business. This piece of advice gives many business owners pause, since they already know they should put a lot of thought into their primary domain. Read more about choosing the perfect domain name here. Like so many things, choosing whether to buy multiple domains…
 As a business owner, website forms are one of the most powerful lead generation tools you have at your disposal. Forms are a key way to get value out of your website in the form of new customers and qualified leads. If you don’t have any forms on your site, or if your existing forms…
Email is the most powerful tool you have when promoting your business. Despite explosions in consumer use of social media, email remains the king of digital marketing, with new customer acquisition rates and return on investment that far surpass any other form of marketing online. If you aren’t leveraging email marketing to get and keep…
In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving…
In this video, we go over many of the key website questions business owners may have. If you are interested in learning how much websites cost, how to make sure people are able to find your website and contact information, whether websites are worth it, and more, this video is for you! https://youtu.be/ehVAhntXLuw
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
One of the most important aspects of your website also happens to be one that is generally chosen first – the domain name! Your domain name (in other words, the part that goes between the www and the .com), will become your business’ home on the web. In most cases, you will choose your domain…
Last year, we learned to stay home. Millions of Americans shifted from downtown offices to living rooms or home offices. Many of us switched to buying groceries online. Beyond these essential items, though, we changed our habits and spending patterns in many ways, both small and large. With more people spending time at home, consumers…
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