Email is the most powerful tool you have when promoting your business. Despite explosions in consumer use of social media, email remains the king of digital marketing, with new customer acquisition rates and return on investment that far surpass any other form of marketing online. If you aren’t leveraging email marketing to get and keep…
In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving…
You put in so much time and effort to generate great content. In order to ensure your visitors are finding your content, you need to make sure it is optimized for search engines. Below, we’ll dive into on-page SEO, providing you with details on what it includes and why each aspect is important. Every item…
Now that the air is warming up and the sun is shining, businesses and content creators all over the country are racking their brains for spring blog post ideas! Coming up with new post ideas for your small business can definitely be a challenge, but sometimes the changing of the seasons can inspire new topics….
Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home…
In this video, we go over many of the key website questions business owners may have. If you are interested in learning how much websites cost, how to make sure people are able to find your website and contact information, whether websites are worth it, and more, this video is for you! https://youtu.be/ehVAhntXLuw
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
One of the most important aspects of your website also happens to be one that is generally chosen first – the domain name! Your domain name (in other words, the part that goes between the www and the .com), will become your business’ home on the web. In most cases, you will choose your domain…
Last year, we learned to stay home. Millions of Americans shifted from downtown offices to living rooms or home offices. Many of us switched to buying groceries online. Beyond these essential items, though, we changed our habits and spending patterns in many ways, both small and large. With more people spending time at home, consumers…
If you are trying to market and promote a small business, it’s easy to get overwhelmed. You probably have limited time and a fairly small budget. However, there are lots of tools available to help make your job easier. One of these tools is Google Analytics, a web analytics tool that tells you where your…
If you manage business social media accounts, whether for your own business or for your clients, it’s easy to spend hours a day creating posts for different platforms. While drafting one post is a relatively simple task, it can really add up when you start to include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. There…
It can be so frustrating to pour time and money into your website and not get results. Why bother with a costly, time-consuming website if you don’t seem to get business from it? If you’re experiencing this frustration, your site could probably benefit from a unique value proposition. What is a Unique Value Proposition? If…
End of content
End of content
