2020 has been and will continue to be a challenging year for virtually all business and individuals. With sales forecasts down and stock markets a-tumble, everything is uncertain. Except one thing – Americans still have a fever for all things seasonal. Despite everything going on, there’s a bright spot for online businesses. They still have…
What makes an effective e-commerce website? Millions of employee hours and hundreds of billions of consumer dollars are tied up in this question. Even before 2020, e-commerce was a key part of the sales market. But now, e-commerce is beginning to dominate. E-commerce sales in the US are expected to jump 18% this year despite…
If you have a business, you need a website. And if you need a website, the first thing to consider is what platform your website should be built on. For most small businesses, there’s only one great answer. In this post, we will answer the question: Why choose WordPress? To provide a bit of background,…
If you’re a small business owner, search engine optimization (SEO) may feel like one more thing you don’t have the time or money for. However, whether you are a clothing retailer just getting started or a long-established accounting firm, optimizing your website could be the move that brings you the stability and prosperity you’ve been…
If you create your own website content, brainstorming post ideas might be a never-ending battle. Even if you come up with ideas weeks or months in advance, you dread the day when it’s time to sit down and put new post ideas on the calendar. Fortunately, there’s an incredibly easy and effective resource at your…
I would argue that getting people to follow through on a call to action is the entire purpose of your business’ web presence. You want more content, better SEO, and a faster website, all so you can get more traffic and lower bounce rates, which you hope will lead to customers entering your conversion funnel….
Your homepage is the first stop on your website for many of your visitors, and it may be the place that is most likely to see organic traffic. It has to wear a lot of hats. Since users tend to leave sites in the first 10-20 seconds of their visit, your website homepage has to…
When designing your pages, it can be easy to forget about your website’s footer. After all, the content you consider first is what will go above the fold. While focusing on the content that’s likely to be seen the most is logical and often beneficial, you shouldn’t neglect your footer design. Many users do scroll…
If you have a limited advertising budget, email campaigns can be the best way to sell your product or service. Emails are a wonderful way to get the word out about your business. However, there’s one age-old problem with email marketing. Unlike social media marketing, billboards, newspaper advertisements, or search engine ads, email marketing requires…
If you’re experiencing a lack of energy, reduced professional efficacy, and increased mental distance from or cynicism toward your job, you’re not alone; and you may be suffering from burnout. The World Health Organization has classified burnout as an occupational phenomenon since at least 2019. However, experts suggest that current conditions have precipitated a new…
When most people design websites and apps, the target audience they have in mind is tech-savvy young or middle-aged people; many fail to consider interface design for seniors. This oversight costs customers. Designing with older adults in mind is just one more way to keep your website inclusive and accessible. Why Design for Seniors? If…
Of all the changes that have recently been made to our daily routines, a massive work from home movement has perhaps been most significant. With more than double the typical number of Americans regularly working from home, many are exploring new and unexpected ways to work and collaborate. What’s more, NPR suggests that these changes…
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