Maybe you’ve heard that you should buy multiple domains for your business. This piece of advice gives many business owners pause, since they already know they should put a lot of thought into their primary domain. Read more about choosing the perfect domain name here. Like so many things, choosing whether to buy multiple domains…
 As a business owner, website forms are one of the most powerful lead generation tools you have at your disposal. Forms are a key way to get value out of your website in the form of new customers and qualified leads. If you don’t have any forms on your site, or if your existing forms…
In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving…
You put in so much time and effort to generate great content. In order to ensure your visitors are finding your content, you need to make sure it is optimized for search engines. Below, we’ll dive into on-page SEO, providing you with details on what it includes and why each aspect is important. Every item…
In this video, we go over many of the key website questions business owners may have. If you are interested in learning how much websites cost, how to make sure people are able to find your website and contact information, whether websites are worth it, and more, this video is for you! https://youtu.be/ehVAhntXLuw
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
One of the most important aspects of your website also happens to be one that is generally chosen first – the domain name! Your domain name (in other words, the part that goes between the www and the .com), will become your business’ home on the web. In most cases, you will choose your domain…
What is a Website Audit? Like other audits, a website audit is a complete analysis of performance, value, and success. Depending on the specific type of audit performed on your website, there are many things you might learn more about via an audit. Some focus on improving User Experience (UX), others on attaining greater visibility…
If your blog has been in operation for a year or two, congratulations! You’ve been steadily building your content library. Now scroll all the way to the beginning of your blog. Some of those posts are probably great! Others might make you cringe. After a certain amount of time, you might be thinking about whether…
Web design is a field that is constantly changing and evolving. User interface design trends can have a huge impact on the look and feel of cutting-edge websites. Even if you’re not a web designer or business owner with a website, you probably see these trends in action almost every day! 1. Concise navigation In…
As a WordPress site owner, you’re always looking for ways to boost your traffic. Maybe you’ve tried Google Ads, onsite optimizations, and other techniques to try to get more visitors. However, you might be missing out on a vital helping hand – SEO plugins. Think of WordPress SEO plugins as an after-market addition to your…
If you have a business, you need a website. And if you need a website, the first thing to consider is what platform your website should be built on. For most small businesses, there’s only one great answer. In this post, we will answer the question: Why choose WordPress? To provide a bit of background,…
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