Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
You may have heard that Google has a new algorithm update coming in June, and it will be a big one. What is somewhat unusual about this update is that it’s all about usability – Google wants to know if your website is user friendly, and it will be ranking accordingly! While Core Web Vitals,…
When you start to build your business, one of the first things you think about is your logo. Because they are such an integral part of how your company is perceived and advertised, logos usually come shortly after choosing the company name, and sometimes even before. When your business is just starting out, though, you…
Which section of your website do you devote the most time to? Your home page probably receives a lot of your focus, and rightly so – it’s likely your most important landing page. Your products or services probably get a lot of attention, too. The content on these pages is paramount to your website’s success. …
Maybe you’ve heard that you should buy multiple domains for your business. This piece of advice gives many business owners pause, since they already know they should put a lot of thought into their primary domain. Read more about choosing the perfect domain name here. Like so many things, choosing whether to buy multiple domains…
 As a business owner, website forms are one of the most powerful lead generation tools you have at your disposal. Forms are a key way to get value out of your website in the form of new customers and qualified leads. If you don’t have any forms on your site, or if your existing forms…
Email is the most powerful tool you have when promoting your business. Despite explosions in consumer use of social media, email remains the king of digital marketing, with new customer acquisition rates and return on investment that far surpass any other form of marketing online. If you aren’t leveraging email marketing to get and keep…
Now that the air is warming up and the sun is shining, businesses and content creators all over the country are racking their brains for spring blog post ideas! Coming up with new post ideas for your small business can definitely be a challenge, but sometimes the changing of the seasons can inspire new topics….
Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home…
In this video, we go over many of the key website questions business owners may have. If you are interested in learning how much websites cost, how to make sure people are able to find your website and contact information, whether websites are worth it, and more, this video is for you! https://youtu.be/ehVAhntXLuw
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
One of the most important aspects of your website also happens to be one that is generally chosen first – the domain name! Your domain name (in other words, the part that goes between the www and the .com), will become your business’ home on the web. In most cases, you will choose your domain…
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