Last year, we learned to stay home. Millions of Americans shifted from downtown offices to living rooms or home offices. Many of us switched to buying groceries online. Beyond these essential items, though, we changed our habits and spending patterns in many ways, both small and large. With more people spending time at home, consumers…
If you are trying to market and promote a small business, it’s easy to get overwhelmed. You probably have limited time and a fairly small budget. However, there are lots of tools available to help make your job easier. One of these tools is Google Analytics, a web analytics tool that tells you where your…
If you manage business social media accounts, whether for your own business or for your clients, it’s easy to spend hours a day creating posts for different platforms. While drafting one post is a relatively simple task, it can really add up when you start to include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. There…
It can be so frustrating to pour time and money into your website and not get results. Why bother with a costly, time-consuming website if you don’t seem to get business from it? If you’re experiencing this frustration, your site could probably benefit from a unique value proposition. What is a Unique Value Proposition? If…
In 2020, our lives were more online than ever before. With a massive wave that transitioned in-person activities to purely digital engagement, we shifted to working from home, using food delivery services rather than eating in restaurants, celebrating special occasions over Zoom, and even ordering groceries online. With people spending more time on websites than…
Struggling to Connect with Your Remote Team? You’re Not Alone! As many people approach the one-year mark of unexpectedly working from home, lots are feeling more stressed out and less connected than ever before. While working remotely certainly has its benefits (more than half of survey respondents reported that they want to continue doing so…
What is a Website Audit? Like other audits, a website audit is a complete analysis of performance, value, and success. Depending on the specific type of audit performed on your website, there are many things you might learn more about via an audit. Some focus on improving User Experience (UX), others on attaining greater visibility…
Welcome back to the fifth and final installation of our e-commerce site build series! Today’s post is about e-commerce website care, or the aftercare and maintenance needed for your site post-launch. To go back to the beginning of the series, click here. What is E-Commerce Website Care? Once your site is launched, congratulations are in…
Welcome back to part 4 of our 5-part e-commerce post series! Today, we’re focusing on what you should expect when it comes to launch day. T-Minus 5: The Website Launch Process When the time finally comes to let the world see your brand-new website, you might feel nervous. Luckily, in most cases, you won’t need…
Welcome back to our e-commerce series! We’re changing it up this week – this post is still about the site build process, but it’s applicable to all types of websites, whether they’re e-commerce focused or not! Why familiarize yourself with the site build project process? When you first decide to create a new website for…
This week, we’re back with a new post in our e-commerce series. We’re discussing the client role – what you, as the client, should expect and what your responsibilities to the project will be. The prospect of creating a new site is always exciting – the very idea summons daydreams of fulfilling orders, scaling your…
If you want to sell products online, this post is for you! Regardless of whether you’re creating a brand new business or introducing your brick-and-mortar store to the online world, you’re about to embark on an exciting journey. After you have decided what you want to sell and done some of your initial business planning…
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