In a year of turmoil, what is there to be grateful for? This year has put a whole lot of the world through the wringer. It’s been long, isolating, and challenging. Despite all that, when our team chats, we find that we’ve had a lot of great experiences along the way. Below, find out what…
If your blog has been in operation for a year or two, congratulations! You’ve been steadily building your content library. Now scroll all the way to the beginning of your blog. Some of those posts are probably great! Others might make you cringe. After a certain amount of time, you might be thinking about whether…
Web design is a field that is constantly changing and evolving. User interface design trends can have a huge impact on the look and feel of cutting-edge websites. Even if you’re not a web designer or business owner with a website, you probably see these trends in action almost every day! 1. Concise navigation In…
As a WordPress site owner, you’re always looking for ways to boost your traffic. Maybe you’ve tried Google Ads, onsite optimizations, and other techniques to try to get more visitors. However, you might be missing out on a vital helping hand – SEO plugins. Think of WordPress SEO plugins as an after-market addition to your…
2020 has been and will continue to be a challenging year for virtually all business and individuals. With sales forecasts down and stock markets a-tumble, everything is uncertain. Except one thing – Americans still have a fever for all things seasonal. Despite everything going on, there’s a bright spot for online businesses. They still have…
What makes an effective e-commerce website? Millions of employee hours and hundreds of billions of consumer dollars are tied up in this question. Even before 2020, e-commerce was a key part of the sales market. But now, e-commerce is beginning to dominate. E-commerce sales in the US are expected to jump 18% this year despite…
If you have a business, you need a website. And if you need a website, the first thing to consider is what platform your website should be built on. For most small businesses, there’s only one great answer. In this post, we will answer the question: Why choose WordPress? To provide a bit of background,…
If you’re a small business owner, search engine optimization (SEO) may feel like one more thing you don’t have the time or money for. However, whether you are a clothing retailer just getting started or a long-established accounting firm, optimizing your website could be the move that brings you the stability and prosperity you’ve been…
If you create your own website content, brainstorming post ideas might be a never-ending battle. Even if you come up with ideas weeks or months in advance, you dread the day when it’s time to sit down and put new post ideas on the calendar. Fortunately, there’s an incredibly easy and effective resource at your…
I would argue that getting people to follow through on a call to action is the entire purpose of your business’ web presence. You want more content, better SEO, and a faster website, all so you can get more traffic and lower bounce rates, which you hope will lead to customers entering your conversion funnel….
Your homepage is the first stop on your website for many of your visitors, and it may be the place that is most likely to see organic traffic. It has to wear a lot of hats. Since users tend to leave sites in the first 10-20 seconds of their visit, your website homepage has to…
When designing your pages, it can be easy to forget about your website’s footer. After all, the content you consider first is what will go above the fold. While focusing on the content that’s likely to be seen the most is logical and often beneficial, you shouldn’t neglect your footer design. Many users do scroll…
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