When you work hard to create meaningful website content and then don’t see results, it’s easy to get frustrated and discouraged. The good news is that if you can pinpoint the reason your content isn’t performing well, it can often be relatively easy to fix it and get better results moving forward. In today’s post,…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
When it comes to Search Engine Optimization (SEO), the vast array of terms and numbers can quickly become overwhelming. Understanding the data in your analytics dashboard can get even more complicated if you bring multiple tools into the equation, since Google doesn’t always define things the same way third-party tools do; it can get confusing…
In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…
Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
You may have heard that Google has a new algorithm update coming in June, and it will be a big one. What is somewhat unusual about this update is that it’s all about usability – Google wants to know if your website is user friendly, and it will be ranking accordingly! While Core Web Vitals,…
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