Often, people put off website refresh projects because they can be time-consuming and expensive. But would you let your office furniture age until stuffing is spilling from the seams? Would you leave the same merchandise on your store shelves for years to get dusty? Of course not! Then why would you let your website, which…
In recent years, executives have thrown the term “customer success” around like a linguistic football. Like many other buzzwords, extensive use has obscured its meaning. Due to the recency of the term’s evolution and a lack of clear distinction between customer success and customer support or service, it can be a confusing phrase. Despite this,…
Email marketing is the lifeblood of many small businesses, especially in a time when few customers are visiting physical locations for sales or services. As a business owner, it’s frustrating when your emails aren’t leading to conversions (or even being opened). Fortunately, this is a fixable problem – read our tips below to improve your…
Choosing an e-commerce platform is the first place to start if you are expanding your brick-and-mortar store to include online offerings or starting a brand-new online business. With so many options available, choosing software can make you feel like you’re in over your head. We’re here to break down three of the most-used e-commerce platform…
If you’ve received a new website proposal, congratulations are in order! Your business is about to take a big step forward. While a new site is an exciting prospect, the documents associated with it can be an overwhelming prospect. When you’re looking through multiple documents from different development firms, things can get confusing fast. That’s…
If you are considering a new website for your business, you have probably thought about creating your own site using one of the many templates available from various online services. You may wonder if it’s worth paying a design or development company for something you could just do yourself. Template websites come with a unique…
An Introduction to Web Accessibility At its core, accessibility refers to the process of ensuring that all people can use a service or product. Today, the CDC estimates that one in four Americans has a disability. It’s more important than ever to ensure that our businesses and services are open to all. Often, when we…
As a business owner, you have a thousand backup plans. You’re prepared for anything. Yet sometimes, events that no one could have predicted damage your business. Your community may be struck by disease or natural disaster, or your building may need unexpected repairs. This can be devastating for your company, especially if your customers and…
A website project can seem costly and intimidating. You may wonder if you’ll even see a return on your investment. However, as countless entrepreneurs and web professionals will tell you, building a site is in your best interest. In 2020, every business needs a website, and that includes yours. Top 5 Reasons Why Your Business…
Why isn’t your content bringing in clients? We’ve all been there: it’s midnight, and you’re hungry and desperate. With your creativity drained by sleep deprivation and a longing for a good burger, you type “food open near me” into the Google search bar. In seconds, you’re browsing the list of every open restaurant in a…
Many business owners shell out virtually endless time, effort, and money for their web presence. They get trusted staff members or skilled freelance writers to produce interesting, eye-catching blog and site content. Despite all this, they find it hard to get new leads online. Sound familiar? If your content isn’t reaching your audience, the likely…
A website that looks good, functions smoothly and showcases your products and services effectively is what every business owner wants. But there’s one more goal and it’s just as important, but unfortunately most site owners aren’t even aware of it. Making the site accessible to visitors with disabilities is critically important too – for a…
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