In the fast-paced, constantly changing world of digital marketing, staying ahead of the curve is crucial for success. As we near the end of 2023, is your website ready to achieve success in 2024? To ensure your online presence is performing at its best, it’s essential to invest in a holistic approach that covers multiple…
In recent years, discussions of web accessibility have become much more prevalent. Much like the wave of physical accessibility legislation that led to new buildings being built in a much more accessible way and old buildings being appropriately retrofitted, we are now recognizing that everyone has the right to access websites and digital services in…
In January, we took a look at where digital accessibility was headed in 2021. Now that we’re halfway through the year, we’re back to examine what has happened so far and how things might change moving forward. The Increasing Importance of Digital Accessibility Earlier this year, we predicted that digital accessibility would only continue to…
In 2020, our lives were more online than ever before. With a massive wave that transitioned in-person activities to purely digital engagement, we shifted to working from home, using food delivery services rather than eating in restaurants, celebrating special occasions over Zoom, and even ordering groceries online. With people spending more time on websites than…
What is a Website Audit? Like other audits, a website audit is a complete analysis of performance, value, and success. Depending on the specific type of audit performed on your website, there are many things you might learn more about via an audit. Some focus on improving User Experience (UX), others on attaining greater visibility…
In recent years, discussions about the need for increased digital accessibility have certainly increased. But providing accessibility measures on your website is usually trotted out as a way to avoid lawsuits or as a way to accommodate a small number of people in need. Digital accessibility isn’t charity, and it’s much more than a way…
An Introduction to Web Accessibility At its core, accessibility refers to the process of ensuring that all people can use a service or product. Today, the CDC estimates that one in four Americans has a disability. It’s more important than ever to ensure that our businesses and services are open to all. Often, when we…
A website that looks good, functions smoothly and showcases your products and services effectively is what every business owner wants. But there’s one more goal and it’s just as important, but unfortunately most site owners aren’t even aware of it. Making the site accessible to visitors with disabilities is critically important too – for a…
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