With the end of summer fast approaching, or even already in the rearview mirror in some locations, it’s time for businesses to start thinking about their fall content strategy. Regardless of how consistent you’ve been with content in the past, fall is a fantastic time to up your game. Many people think of September and…
When it comes to digital marketing techniques, we’ve seen massive growth and diversification of platforms in recent years. While email marketing has long been popular, more recent competitors include Instagram, Pinterest, and other social media giants. Newer still to the major digital landscaping marketplace is text message marketing. SMS marketing taps into smartphone culture –…
When you work hard to create meaningful website content and then don’t see results, it’s easy to get frustrated and discouraged. The good news is that if you can pinpoint the reason your content isn’t performing well, it can often be relatively easy to fix it and get better results moving forward. In today’s post,…
In business books and educational resources, you have probably heard about the need to find and target your ideal customer. In this post, we explore in-depth what an ideal customer is and how you can identify and market to yours, regardless of the size or stage of your business. What is an Ideal Customer? There…
When you begin to market your business on social media, you might wonder how to keep it professional and how often you should actually interact with your followers. We’re here to help! Why is Building Customer Relationships on Social Media so Important? In the era of massive e-commerce, and most especially in the era of…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
In January, we took a look at where digital accessibility was headed in 2021. Now that we’re halfway through the year, we’re back to examine what has happened so far and how things might change moving forward. The Increasing Importance of Digital Accessibility Earlier this year, we predicted that digital accessibility would only continue to…
After a truly unpredictable year with people largely stuck inside, it’s fair to say that e-commerce has begun to evolve even faster than it has in the past. Ever since it originated, e-commerce has been a rapidly changing and growing marketplace. In the past couple of years, it’s advanced faster than ever. If you’re an…
Using the comments section of your blog posts can be an easy, fulfilling way for your readers to engage with you. When it comes to asking questions and getting to know you, the “comment” button is often the first thing your potential clients will reach for. If your comment section is filled with spam, though,…
When it comes to Search Engine Optimization (SEO), the vast array of terms and numbers can quickly become overwhelming. Understanding the data in your analytics dashboard can get even more complicated if you bring multiple tools into the equation, since Google doesn’t always define things the same way third-party tools do; it can get confusing…
In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…
If you’ve been looking into website options for your business, odds are you have considered both WordPress and Squarespace. They are certainly two of the most popular options for websites, especially for small and growing businesses. WordPress alone powers over one third of websites globally. Furthermore, among websites that are built via a Content Management…
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