In January, we took a look at where digital accessibility was headed in 2021. Now that we’re halfway through the year, we’re back to examine what has happened so far and how things might change moving forward. The Increasing Importance of Digital Accessibility Earlier this year, we predicted that digital accessibility would only continue to…
After a truly unpredictable year with people largely stuck inside, it’s fair to say that e-commerce has begun to evolve even faster than it has in the past. Ever since it originated, e-commerce has been a rapidly changing and growing marketplace. In the past couple of years, it’s advanced faster than ever. If you’re an…
Using the comments section of your blog posts can be an easy, fulfilling way for your readers to engage with you. When it comes to asking questions and getting to know you, the “comment” button is often the first thing your potential clients will reach for. If your comment section is filled with spam, though,…
When it comes to Search Engine Optimization (SEO), the vast array of terms and numbers can quickly become overwhelming. Understanding the data in your analytics dashboard can get even more complicated if you bring multiple tools into the equation, since Google doesn’t always define things the same way third-party tools do; it can get confusing…
In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…
If you’ve been looking into website options for your business, odds are you have considered both WordPress and Squarespace. They are certainly two of the most popular options for websites, especially for small and growing businesses. WordPress alone powers over one third of websites globally. Furthermore, among websites that are built via a Content Management…
Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
You may have heard that Google has a new algorithm update coming in June, and it will be a big one. What is somewhat unusual about this update is that it’s all about usability – Google wants to know if your website is user friendly, and it will be ranking accordingly! While Core Web Vitals,…
When you start to build your business, one of the first things you think about is your logo. Because they are such an integral part of how your company is perceived and advertised, logos usually come shortly after choosing the company name, and sometimes even before. When your business is just starting out, though, you…
Which section of your website do you devote the most time to? Your home page probably receives a lot of your focus, and rightly so – it’s likely your most important landing page. Your products or services probably get a lot of attention, too. The content on these pages is paramount to your website’s success. …
Maybe you’ve heard that you should buy multiple domains for your business. This piece of advice gives many business owners pause, since they already know they should put a lot of thought into their primary domain. Read more about choosing the perfect domain name here. Like so many things, choosing whether to buy multiple domains…
As a business owner, website forms are one of the most powerful lead generation tools you have at your disposal. Forms are a key way to get value out of your website in the form of new customers and qualified leads. If you don’t have any forms on your site, or if your existing forms…
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