When you begin to market your business on social media, you might wonder how to keep it professional and how often you should actually interact with your followers. We’re here to help! Why is Building Customer Relationships on Social Media so Important? In the era of massive e-commerce, and most especially in the era of…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
You may have heard that Google has a new algorithm update coming in June, and it will be a big one. What is somewhat unusual about this update is that it’s all about usability – Google wants to know if your website is user friendly, and it will be ranking accordingly! While Core Web Vitals,…
When you start to build your business, one of the first things you think about is your logo. Because they are such an integral part of how your company is perceived and advertised, logos usually come shortly after choosing the company name, and sometimes even before. When your business is just starting out, though, you…
Which section of your website do you devote the most time to? Your home page probably receives a lot of your focus, and rightly so – it’s likely your most important landing page. Your products or services probably get a lot of attention, too. The content on these pages is paramount to your website’s success. …
 As a business owner, website forms are one of the most powerful lead generation tools you have at your disposal. Forms are a key way to get value out of your website in the form of new customers and qualified leads. If you don’t have any forms on your site, or if your existing forms…
In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving…
You put in so much time and effort to generate great content. In order to ensure your visitors are finding your content, you need to make sure it is optimized for search engines. Below, we’ll dive into on-page SEO, providing you with details on what it includes and why each aspect is important. Every item…
Now that the air is warming up and the sun is shining, businesses and content creators all over the country are racking their brains for spring blog post ideas! Coming up with new post ideas for your small business can definitely be a challenge, but sometimes the changing of the seasons can inspire new topics….
Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home…
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
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