As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…
Valentine’s Day is the perfect time to reflect on matters of the heart – and this includes your website! Creating a website that captures hearts requires careful attention to detail, thoughtful gestures, and genuine connections. In this post, we’ll dive deep with five heartfelt tips for making visitors fall head over heels for your website…
When Google introduced its Universal Analytics system in 2012, it was meant to set a standard for collecting and organizing websites’ user and traffic data. It did so very successfully – today, it is by far the most popular analytics tool on the market, due in no small part to the fact that it is…
Whether you’re a new content creator or a seasoned pro, choosing the perfect image to pair with your content can be a challenge. Once you’ve gone to the trouble of writing great website copy or an informative whitepaper, the last thing you want is for it to be ignored and fail to capture users’ attention. …
With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…
When it comes to digital marketing techniques, we’ve seen massive growth and diversification of platforms in recent years. While email marketing has long been popular, more recent competitors include Instagram, Pinterest, and other social media giants. Newer still to the major digital landscaping marketplace is text message marketing. SMS marketing taps into smartphone culture –…
In business books and educational resources, you have probably heard about the need to find and target your ideal customer. In this post, we explore in-depth what an ideal customer is and how you can identify and market to yours, regardless of the size or stage of your business. What is an Ideal Customer? There…
When you begin to market your business on social media, you might wonder how to keep it professional and how often you should actually interact with your followers. We’re here to help! Why is Building Customer Relationships on Social Media so Important? In the era of massive e-commerce, and most especially in the era of…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
After a truly unpredictable year with people largely stuck inside, it’s fair to say that e-commerce has begun to evolve even faster than it has in the past. Ever since it originated, e-commerce has been a rapidly changing and growing marketplace. In the past couple of years, it’s advanced faster than ever. If you’re an…
Using the comments section of your blog posts can be an easy, fulfilling way for your readers to engage with you. When it comes to asking questions and getting to know you, the “comment” button is often the first thing your potential clients will reach for. If your comment section is filled with spam, though,…
In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…
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