As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…
In the fast-paced, constantly changing world of digital marketing, staying ahead of the curve is crucial for success. As we near the end of 2023, is your website ready to achieve success in 2024? To ensure your online presence is performing at its best, it’s essential to invest in a holistic approach that covers multiple…
For most business owners, the word “audit” has a less-than-positive connotation. It’s easy to associate mental alarm bells with audits – thoughts of paperwork, legal troubles, and a long slog through a difficult process might overtake you. So your first reaction to learning about website audits might be to groan and shy away. However, WordPress…
Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
You may have heard that Google has a new algorithm update coming in June, and it will be a big one. What is somewhat unusual about this update is that it’s all about usability – Google wants to know if your website is user friendly, and it will be ranking accordingly! While Core Web Vitals,…
In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving…
Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home…
What is a Website Audit? Like other audits, a website audit is a complete analysis of performance, value, and success. Depending on the specific type of audit performed on your website, there are many things you might learn more about via an audit. Some focus on improving User Experience (UX), others on attaining greater visibility…
As a WordPress site owner, you’re always looking for ways to boost your traffic. Maybe you’ve tried Google Ads, onsite optimizations, and other techniques to try to get more visitors. However, you might be missing out on a vital helping hand – SEO plugins. Think of WordPress SEO plugins as an after-market addition to your…
If you have a business, you need a website. And if you need a website, the first thing to consider is what platform your website should be built on. For most small businesses, there’s only one great answer. In this post, we will answer the question: Why choose WordPress? To provide a bit of background,…
If you’re a small business owner, search engine optimization (SEO) may feel like one more thing you don’t have the time or money for. However, whether you are a clothing retailer just getting started or a long-established accounting firm, optimizing your website could be the move that brings you the stability and prosperity you’ve been…
If you create your own website content, brainstorming post ideas might be a never-ending battle. Even if you come up with ideas weeks or months in advance, you dread the day when it’s time to sit down and put new post ideas on the calendar. Fortunately, there’s an incredibly easy and effective resource at your…
End of content
End of content
