For most business owners, the word “audit” has a less-than-positive connotation. It’s easy to associate mental alarm bells with audits – thoughts of paperwork, legal troubles, and a long slog through a difficult process might overtake you. So your first reaction to learning about website audits might be to groan and shy away. However, WordPress…
Whether you’re a new content creator or a seasoned pro, choosing the perfect image to pair with your content can be a challenge. Once you’ve gone to the trouble of writing great website copy or an informative whitepaper, the last thing you want is for it to be ignored and fail to capture users’ attention. …
With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…
When you work hard to create meaningful website content and then don’t see results, it’s easy to get frustrated and discouraged. The good news is that if you can pinpoint the reason your content isn’t performing well, it can often be relatively easy to fix it and get better results moving forward. In today’s post,…
In business books and educational resources, you have probably heard about the need to find and target your ideal customer. In this post, we explore in-depth what an ideal customer is and how you can identify and market to yours, regardless of the size or stage of your business. What is an Ideal Customer? There…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
After a truly unpredictable year with people largely stuck inside, it’s fair to say that e-commerce has begun to evolve even faster than it has in the past. Ever since it originated, e-commerce has been a rapidly changing and growing marketplace. In the past couple of years, it’s advanced faster than ever. If you’re an…
In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…
Last time you searched for a store or restaurant, you probably factored Google My Business profiles into your decision. These results are the business profiles that Google puts right at the top of search results. While they’re not as complete as a website, they’re a fantastic source of at-a-glance information ranging from a business’ hours…
Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home…
In this video, we go over many of the key website questions business owners may have. If you are interested in learning how much websites cost, how to make sure people are able to find your website and contact information, whether websites are worth it, and more, this video is for you! https://youtu.be/ehVAhntXLuw
There are so many factors that can influence customer engagement with your website. Videos and bright colors will attract certain audiences, while they might drive others away. Which traffic source they came from can impact whether a viewer is likely to stay on your site and make a purchase or leave as quickly as they…
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