One of the most important aspects of your website also happens to be one that is generally chosen first – the domain name! Your domain name (in other words, the part that goes between the www and the .com), will become your business’ home on the web. In most cases, you will choose your domain…
If you manage business social media accounts, whether for your own business or for your clients, it’s easy to spend hours a day creating posts for different platforms. While drafting one post is a relatively simple task, it can really add up when you start to include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. There…
2020 has been and will continue to be a challenging year for virtually all business and individuals. With sales forecasts down and stock markets a-tumble, everything is uncertain. Except one thing – Americans still have a fever for all things seasonal. Despite everything going on, there’s a bright spot for online businesses. They still have…
What makes an effective e-commerce website? Millions of employee hours and hundreds of billions of consumer dollars are tied up in this question. Even before 2020, e-commerce was a key part of the sales market. But now, e-commerce is beginning to dominate. E-commerce sales in the US are expected to jump 18% this year despite…
If you’re a small business owner, search engine optimization (SEO) may feel like one more thing you don’t have the time or money for. However, whether you are a clothing retailer just getting started or a long-established accounting firm, optimizing your website could be the move that brings you the stability and prosperity you’ve been…
If you have a limited advertising budget, email campaigns can be the best way to sell your product or service. Emails are a wonderful way to get the word out about your business. However, there’s one age-old problem with email marketing. Unlike social media marketing, billboards, newspaper advertisements, or search engine ads, email marketing requires…
The phrase “brand consistency” gets thrown around so much these days that it’s at risk of becoming nothing more than a buzzword – and things get muddled when it comes to brand consistency on your website. However, understanding (and implementing) appropriate branding can be the key to success for your business. Now that the vast…
If you’re thinking about how to use free downloads to grow your email list, this is your how-to guide. When you try to market your business in 2020, email marketing is probably one of the first things that comes to mind. This method is great, but it has one eternal problem. It requires you to…
Often, people put off website refresh projects because they can be time-consuming and expensive. But would you let your office furniture age until stuffing is spilling from the seams? Would you leave the same merchandise on your store shelves for years to get dusty? Of course not! Then why would you let your website, which…
In recent years, executives have thrown the term “customer success” around like a linguistic football. Like many other buzzwords, extensive use has obscured its meaning. Due to the recency of the term’s evolution and a lack of clear distinction between customer success and customer support or service, it can be a confusing phrase. Despite this,…
Email marketing is the lifeblood of many small businesses, especially in a time when few customers are visiting physical locations for sales or services. As a business owner, it’s frustrating when your emails aren’t leading to conversions (or even being opened). Fortunately, this is a fixable problem – read our tips below to improve your…
If you’ve received a new website proposal, congratulations are in order! Your business is about to take a big step forward. While a new site is an exciting prospect, the documents associated with it can be an overwhelming prospect. When you’re looking through multiple documents from different development firms, things can get confusing fast. That’s…
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