For most business owners, the word “audit” has a less-than-positive connotation. It’s easy to associate mental alarm bells with audits – thoughts of paperwork, legal troubles, and a long slog through a difficult process might overtake you. So your first reaction to learning about website audits might be to groan and shy away. However, WordPress…
Last year, the vast majority of businesses took a hit due to COVID-19. Finances were tight, regulations were constantly changing, and staff and customers were hard to find and even harder to keep. Luckily, forecasts for this year are much, much brighter. Holiday sales in the US are expected to be higher in 2021 than…
Whether you’re a new content creator or a seasoned pro, choosing the perfect image to pair with your content can be a challenge. Once you’ve gone to the trouble of writing great website copy or an informative whitepaper, the last thing you want is for it to be ignored and fail to capture users’ attention. …
With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…
Hooray! You survived the time-consuming, costly process of launching a WordPress website for your business! Finally, current and future customers and clients can visit you online to make orders or appointments and find information. You know your website is going to add value to your business and make it easier to find and keep clients….
You’re well aware that your site needs to be beautifully designed with attractive, professional content and intuitive navigation. To best serve your users, these characteristics are essential. However, beyond getting a helping hand from web or UX designers and your marketing team, you might not be entirely sure how to achieve great, simple user experience….
With the end of summer fast approaching, or even already in the rearview mirror in some locations, it’s time for businesses to start thinking about their fall content strategy. Regardless of how consistent you’ve been with content in the past, fall is a fantastic time to up your game. Many people think of September and…
When it comes to digital marketing techniques, we’ve seen massive growth and diversification of platforms in recent years. While email marketing has long been popular, more recent competitors include Instagram, Pinterest, and other social media giants. Newer still to the major digital landscaping marketplace is text message marketing. SMS marketing taps into smartphone culture –…
When you work hard to create meaningful website content and then don’t see results, it’s easy to get frustrated and discouraged. The good news is that if you can pinpoint the reason your content isn’t performing well, it can often be relatively easy to fix it and get better results moving forward. In today’s post,…
In business books and educational resources, you have probably heard about the need to find and target your ideal customer. In this post, we explore in-depth what an ideal customer is and how you can identify and market to yours, regardless of the size or stage of your business. What is an Ideal Customer? There…
When you begin to market your business on social media, you might wonder how to keep it professional and how often you should actually interact with your followers. We’re here to help! Why is Building Customer Relationships on Social Media so Important? In the era of massive e-commerce, and most especially in the era of…
When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business. Why…
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