View of wooden table holding cappuccino, sunglasses, glass of water, phone, and corner of a laptop
|

Understanding Keyword Intent: A Deep Dive into User Search Behavior

As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…

Spooky graveyard scene with headstones and jack-o-lanterns
|

Spooky Website Mistakes That Scare Customers Away

With Halloween fast approaching, many of us are looking forward to a spooky season of pumpkins, ghosts, and ghouls. Although the skeletons and scary decorations are a big part of what makes the season fun, you don’t want your website to become a haunted house that scares your customers away. That’s why it’s so important…

Variety of social media platform icons displayed on phone screen
|

Which Social Media Platform is Right for Your Business?

When you want to grow your business and get more customers without spending much money, social media marketing is a great option. By just spending a little time creating content, you can stay connected with your customers, make sure they have all the information they need, and post news and updates about your business.  Why…

Image of beach towel, Kindle, and sunhat with text "Summer Blog Post Ideas"
|

Summer Blog Post Ideas for Your Small Business

In honor of the recent summer solstice, we’re here to provide guidance on summer content to bring new visitors to your website and boost your traffic. Seasonal content is an amazing tool to build your business online. It’s always a good idea to create new evergreen content, which is content that stays consistently relevant and…

Black man organizes a wall of sticky notes

Post Scheduling Tool Comparison: Loomly vs. HootSuite vs. Post Planner

If you manage business social media accounts, whether for your own business or for your clients, it’s easy to spend hours a day creating posts for different platforms. While drafting one post is a relatively simple task, it can really add up when you start to include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. There…