It can be so frustrating to pour time and money into your website and not get results. Why bother with a costly, time-consuming website if you don’t seem to get business from it? If you’re experiencing this frustration, your site could probably benefit from a unique value proposition. What is a Unique Value Proposition? If…
If your blog has been in operation for a year or two, congratulations! You’ve been steadily building your content library. Now scroll all the way to the beginning of your blog. Some of those posts are probably great! Others might make you cringe. After a certain amount of time, you might be thinking about whether…
If you create your own website content, brainstorming post ideas might be a never-ending battle. Even if you come up with ideas weeks or months in advance, you dread the day when it’s time to sit down and put new post ideas on the calendar. Fortunately, there’s an incredibly easy and effective resource at your…
I would argue that getting people to follow through on a call to action is the entire purpose of your business’ web presence. You want more content, better SEO, and a faster website, all so you can get more traffic and lower bounce rates, which you hope will lead to customers entering your conversion funnel….
If you have a limited advertising budget, email campaigns can be the best way to sell your product or service. Emails are a wonderful way to get the word out about your business. However, there’s one age-old problem with email marketing. Unlike social media marketing, billboards, newspaper advertisements, or search engine ads, email marketing requires…
The phrase “brand consistency” gets thrown around so much these days that it’s at risk of becoming nothing more than a buzzword – and things get muddled when it comes to brand consistency on your website. However, understanding (and implementing) appropriate branding can be the key to success for your business. Now that the vast…
If you’re thinking about how to use free downloads to grow your email list, this is your how-to guide. When you try to market your business in 2020, email marketing is probably one of the first things that comes to mind. This method is great, but it has one eternal problem. It requires you to…
Email marketing is the lifeblood of many small businesses, especially in a time when few customers are visiting physical locations for sales or services. As a business owner, it’s frustrating when your emails aren’t leading to conversions (or even being opened). Fortunately, this is a fixable problem – read our tips below to improve your…
Why isn’t your content bringing in clients? We’ve all been there: it’s midnight, and you’re hungry and desperate. With your creativity drained by sleep deprivation and a longing for a good burger, you type “food open near me” into the Google search bar. In seconds, you’re browsing the list of every open restaurant in a…
Many business owners shell out virtually endless time, effort, and money for their web presence. They get trusted staff members or skilled freelance writers to produce interesting, eye-catching blog and site content. Despite all this, they find it hard to get new leads online. Sound familiar? If your content isn’t reaching your audience, the likely…
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